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How Kanye West Made Yeezy Brand a Success
Kanye West Says Adidas Is Knocking Off His Yeezy Slides, Here's Why | Complex
Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Times
Yeezys Are Still in High Demand on the Secondary Market
Adidas, Gap were caught in Ye's brand trap | Ad Age
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Market demand for Adidas' Kanye West Yeezy products still there, analysts say - Portland Business Journal
What Changed In Yeezy Price, Style, & Hype?
Adidas Pulling Yeezy Sneakers From Retailers, Stores Can't Sell Yeezy Boost | Complex
Adidas to Sell Yeezy Products Under New Name After Split With Kanye West – The Hollywood Reporter
Adidas Is Wondering What to Do With $1.3 Billion in Yeezy Sneakers - The New York Times
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
Adidas' dropping Yeezy will cost it $1.3 billion - CBS News
As Adidas Weighs Options, Aims to Block Yeezy-Centric Trademark
Going long on Yeezys and Jordans: Inside the stock market for limited edition sneakers | CBC Radio
adidas direct marketing strategy plan outline | Release | Yeezy 350 V2 CMPCT Slate Red | HotelomegaShops Sneakerblog
Kanye West's Breakup With Adidas Sends Yeezy Resale Prices Soaring - WSJ
Adidas says Kanye West collaboration has 'elevated brand perception'
Adidas Yeezy Sneaker Collection Wall Art Illustration Print Poster – Above the Gods US
:quality(70):focal(917x605:927x615)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/A2AKBIY5JBBGPESSFPZS46BUFU.jpg "Inside Adidas' Yeezy Dilemma | BoF")
Inside Adidas' Yeezy Dilemma | BoF
The Yeezy Effect: Dear Marketing Magazine...
Adidas Yeezy Resale Demand Increases After Brand Terminates Contract – Footwear News
Adidas says dropping Kanye West could cost it more than $1 billion in sales | CNN Business
